Black Friday is officially here, and retailers are offering notable discounts under $25 across all categories during the event. Many of these sales run through Cyber Monday, and you can also find deals on beauty and wellness, home and furniture and tech.
We compiled the best deals under $25 that we think you’ll want to know about. We’ll update you about new savings opportunities over the next few days. We also compiled a list of Black Friday bestsellers, so you can see what other Select readers are shopping for during the sale event.
SKIP AHEAD Best Black Friday deals under $25 | Best Black Friday sales under $25
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Best Black Friday 2023 deals under $25
All of our recommendations below are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including NBC Select Wellness Award, Bed & Bath Award and Giftable Tech award winners. We’re running deals through price trackers like CamelCamelCamel to ensure each product is either at its lowest price ever or its lowest price in at least three months.
Anker Nano 621 Power Bank
4.3-star average rating from 1,668 reviews on Amazon
This NBC Select Giftable Tech Awards winner charges your phone cable-free. The pocket-sized portable charger has a built-in lightning port that plugs directly into your Apple device, according to the brand. If you have the newest iPhone or have an Android phone, you can also purchase this foldable charger in its USB-C version.
Apple AirTag
4.7-star average rating from 153,629 reviews on Amazon
The Apple AirTag can help you keep track of your belongings by pinpointing their precise location. All you have to do is attach the small device to the item you want to track and pair it using Apple’s FindMy app. The Select Giftable Tech winner doesn’t come with a strap, but you can purchase one to make attaching it to your belongings easier and more convenient.
Yeti Rambler 14-Ounce Mug
Yeti makes some of our favorite travel mugs and tumblers, and this vacuum-insulated mug from the brand is a great option to keep drinks and food hot or chilled . . The brand’s MagSlider lid uses magnets to keep your drink contained and prevent heat or cold from escaping, according to Yeti. The mug has a carry handle for portability and is dishwasher-safe.
Summer Fridays Lip Butter Balm
4.4-star average rating from 3,558 reviews on Amazon
The Summer Fridays tinted lip balm is one of my favorites because it has shea butter, murumuru seed butter and waxes to help moisturize and soften lips, according to the brand. My lips actually feel a difference, and they look glossy without feeling sticky. The brand’s bestselling balms come in six sheer shades, including vanilla beige (sheer beige), pink sugar (sheer pink) and cherry (sheer red.) Summer Fridays also offers a clear, untinted lip balm.
Roku LE HD Streaming Media Player and Simple Remote
4.5-star average rating from 1,086 reviews at Walmart
This Walmart exclusive lets you watch movies, shows and more from your favorite streaming platforms. Plug in the media player to any TV, connect it to Wi-Fi and access apps and live, free and premium TV channels.
JLab Go Air Pop Bluetooth Earbuds
4.4-star average rating from 38,356 reviews on Amazon
Lowest price ever
These wireless earbuds is a Select Giftable Tech Award winner for its affordability and high quality. It has over 32 hours of Bluetooth playtime and 8 hours in each bud. Its case comes with a built in charging cable, and it has touch sensors that allow you to control the volume and tracks.
Owala Freesip 24-Ounce Stainless Steel Water Bottle
4.8-star average rating from 10,352 reviews at Target
This insulated, stainless steel water bottle can keep your drinks cold for up to 24 hours, according to the brand. The reusable bottle has a push-to-open lid, a large spout and a built-in straw. The water bottle comes in 13 colors and is available in 16-ounce, 24-ounce, and 32-ounce sizes.
Bala Pilates Ball
4.9-star average rating from 91 reviews at Bala
If you are a pilates or yoga enthusiast, consider this pilates ball from Bala, a Select Wellness Award-winning brand that’s behind our favorite ankle weights. The ball is a great tool to help improve core strength, air rehabilitation and balance, according to the brand. It measures 8 inches in diameter, is non-weighted and made of thick, durable PVC material. It also comes with a mini pump, and it’s available in three different colors: blush, sea and sage.
Vacation After Sun Gel
4.9-star average rating from 167 reviews at Nordstrom
Lowest price ever
If you live in sunny weather, don’t forget to add post-sun care to your shopping list. This after-sun gel helps hydrate, cool and soothe sun-exposed skin with ingredients like niacinamide, glycerin, hyaluronic acid and allantoin, according to the brand. To enhance the cooling effect, consider refrigerating it.
Loop Quiet
4.1-star average rating from 71,531 reviews on Amazon
These NBC Select Wellness Award winners for best earplugs help block out and reduce noise. The silicone plugs come with four interchangeable ear tip sizes for a secure fit while you go about your daily activities or move in your sleep. If you live in a city or hear constant outside noise throughout the night, these plugs are a great solution, according to Select editors. They’re also washable, so you can easily reuse them.
Kitsch Satin Pillowcase
4.7-star average rating from 18,082 reviews on Amazon
This Select Bed & Bath Award winner is great if you want to prevent hair breakage, tame frizz or reduce irritation on your face, according to the brand. It’s also cool to the touch, so it’s great if you run hot when you sleep. I sleep comfortably knowing that my hair and face are protected, and I even move less because I no longer have to flip my pillow in search of a cold side. It’s available in standard and king sizes, and comes in 22 colors and prints to match your bedding.
Nintendo Switch Teenage Mutant Ninja Turtles: Shredder’s Revenge
4.8-star average rating from 2,102 reviews on Amazon
Travel back in time with this Nintendo Switch video game, which has 80s-inspired designs and includes the voices of the original turtles from the 1987 cartoon. Play with up to six people as you battle across Manhattan and Coney Island through sewers and rooftops to get to Shredder. Teenage Mutant Ninja Turtles: Shredder’s Revenge is also available for other devices, including PlayStation 4, PlayStation 5 and Xbox One.
Dash 6-Quart Smartstore Stirring Popcorn Maker
4.5-star average rating from 369 reviews at Target
Lowest price ever
Add kernels and oil to this appliance to make up to 6 quarts of fresh popcorn. The machine has a stirring bar that keeps everything moving, so the kernels pop evenly, according to the brand. Once it’s all popped, you can flip the clear cover to double as a serving bowl, according to Dash.
Hamilton Beach Smoothie Blender
4.7-star average rating from 260 reviews at Target
This blender has 10 speed settings, including ice, crush, puree and stir, to make smoothies, shakes, frozen drinks and more. The 56-ounce jar has a small removable cap at the top, so you can add ingredients while blending, and both the jar and lid are dishwasher-safe, according to the brand.
Intelligent Change The Five Minute Journal
4.5-star average rating from 15,459 reviews on Amazon
Give yourself a few minutes to indulge in self care as you complete this guided journal. Each prompt is focused on practicing gratitude, which helps promote positivity and reduce anxiety, according to the brand. The journal will last you six months and has 264 pages for you to date and fill in. Other pages have empowering quotes, space to complete weekly challenges centered on building confidence and more.
Nordstrom Hydrocotton Hand Towel
4.7-star average rating from 411 reviews at Nordstrom
These 100% cotton towels are thick, plush and meant to get softer over time, which can help create a spa-like experience at home, according to the brand. The Hydrocotton hand towels are available in seven colors and come in two additional sizes: washcloth and bath towel.
Cocokind Revitalizing Eye Cream
4.7-star average rating from 1,495 reviews at Ulta
This expert-recommended and Select staff favorite eye cream is great for the winter season because it hydrates and moisturizes the under-eye area. It helps reduce the appearance of fine lines, dark circles and puffiness with oat extract, persian silk tree, glycerin and hibiscus flower acids, according to the brand. To further help depuff the area, use the cooling metal tip, says Select associate updates editor Zoe Malin.
Aveda Nutriplenish Deep Moisture Shampoo
4.2-star average rating from 233 reviews at Nordstrom
If you’re struggling with dry hair or want to add moisture, consider this Aveda shampoo, which is suitable for all hair types and textures. The sulfate-free shampoo has pomegranate oil, coconut oil and mango butter to moisturize, soften and cleanse the hair, according to the brand.
Best Black Friday 2023 sales under $25
Here are the best Black Friday sales that we think you’ll want to know about.
- Amazon: Up to 65% off sitewide
- Walmart: Up to 50% off sitewide
- Nordstrom: Up to 50% off sitewide
- Best Buy: Up to 50% off sitewide
- Papier: Up to 30% off sitewide
- Wayfair: Up to 80% off home, kitchen and outdoor products
- Saks Off Fifth: Up 80% off sitewide
- Bed Bath & Beyond: Up to 70% off sitewide
- Kohl’s: Up to 70% off sitewide
- Nike: Up to 60% off holiday gifts using code BLACKFRIDAY through Nov. 25
- Crate & Barrel: Up to 60% off select products sitewide, plus free shipping
- Paper Source: Up to 15% off sitewide with code CYBER15
- Williams Sonoma: Up to 50% off and free shipping using code FREESHIP through Nov. 28
- Sephora: Up to 50% off
- Ulta: Up to 50% off sitewide through Nov. 25
- Home Depot: Up to 45% off sitewide through Nov. 29
- Kitsch: Up to 40% off sitewide through Nov. 26
- Anthropologie: Up to 30% off sitewide
- Athleta: Up to 30% off select fitness apparel and accessories
- Baggu: Up to 25% off sitewide
When is Black Friday 2023?
Black Friday takes place every year the day after Thanksgiving. Black Friday 2023 falls on Nov. 24. But experts told us Black Friday and Cyber Monday are no longer just 24-hour events — they’re morphed into weeks of doorbuster deals. Throughout the next few days, we’ll continue updating you about new savings opportunities, as well as tips about what to buy.
Why trust Select?
Bianca Alvarez is an associate reporter for NBC Select who has covered deals and sales for a year. To round up the best Black Friday deals under $25, she found discounted products either at their lowest price ever or their lowest price in three months.
Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.
