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36+ bestsellers from Black Friday 2023

Our staff is covering hundreds of products from Black Friday — here are the bestsellers so far.
Here are what readers are buying from Select’s Black Friday coverage.
Here are what readers are buying from Select’s Black Friday coverage.Kara Birnbaum / NBC
By Hannah Fuechtman

Today is Black Friday, and numerous retailers are offering large discounts across various product categories. Our team at NBC Select has been covering sale events like this one for years, and we are impressed by the deals on tech, fitness gear, travel, beauty and wellness products and more from retailers like Amazon, Walmart and Target.

To help you make the most of the next couple of days, we compiled some of the Black Friday bestsellers we think you should know about. We’ll continue updating our list with new savings opportunities throughout the event. 

Black Friday bestsellers

Below, we’re sharing the bestselling Black Friday deals. All of our recommendations are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including Select Giftable Tech Award, Wellness Award, Pet Award and Bed & Bath Award winners. To ensure the quality of each deal, we’re running deals through price trackers like CamelCamelCamel — each product is either at its lowest price ever or its lowest price in at least three months.

Apple AirTag

Anker Nano Power Bank

Kasa Smart Plug Mini 15A

Crest 3D Whitestrips Professional Effects

Fullstar Compact Vegetable Chopper

Swedish Wholesale Swedish Dishcloths

LifeStraw Personal Water Filter

Oral-B Pro 1000 Rechargeable Electric Toothbrush

Kitchen Mama Auto Electric Can Opener

Chamberlain Smart Garage Control

Starface Hydro-Stars Pimple Patches

Nintendo Switch Mario Kart 8 Deluxe Bundle

Gemice Travel Bottles

Apple AirPods Pro (2nd Gen, USB-C)

Blink Mini

Cosrx Advanced Snail 96 Mucin Power Essence

Apple Watch SE (2023, 2nd Gen)

Kasa Smart Bulb

AncestryDNA Genetic Test Kit

Amazon Echo Pop

Yeti Rambler 16-ounce Stackable Pint

Apple AirPods (2nd Gen)

Neutrogena Hydro Boost Body Moisturizing Gel Cream Moisturizer

Amazon Fire TV Stick 4K Max

Apple Watch Series 9

Yeti Rambler 14-Ounce Mug

Perilogics Universal In Flight Airplane Phone Holder Mount

Pelonis PHTA1ABB Portable Space Heater

Ollm Teeth Whitening Kit Gel Pen Strips

iRobot Roomba 694

Shark NV352 Navigator Lift Away Upright Vacuum

Belkin Apple Airtag Holder

Blissy Silk Pillowcase

Grace & Stella Under-Eye Masks

Talk Works Nintendo Switch Racing Wheel Controllers

Loop Quiet

Mighty Patch Original from Hero Cosmetics

AirPods (3rd generation)

Beats Studio Pro Headphones

Lumineux Teeth Whitening Strips

Chom Chom Roller Pet Hair Remover

INNZA Laser Hair Removal

Hisense 40-Inch A4 Full HD 1080p Smart TV

Why trust Select?

Hannah Fuechtman is an NBC Page on assignment with NBC Select who has covered deals and sales for other sales events like Prime Big Deal Days. To round up the best Black Friday deals, she found discounted products either at their lowest price ever or their lowest price in three months.

Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

Hannah Fuechtman

Hannah Fuechtman is a NBC Page on assignment with Select on NBC News.