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171+ best Black Friday deals to shop before they sell out

Shop some of the lowest prices of the year on tech, beauty, home and kitchen items and more before the sales end.
By Zoe Malin

Black Friday is officially here, and retailers are offering notable discounts across categories during the event. Many of these sales run through Cyber Monday, including those on tech, beauty, home, kitchen, fitness, subscription services and more.

Below are the best Black Friday 2023 deals that we think you’ll want to know about before the deals end. We’ll continue updating you about new savings opportunities throughout the next few days. We also put together a list of Black Friday bestsellers so you can see what other Select readers are shopping for.

SKIP AHEAD Best Black Friday deals 2023 | Best Black Friday sales 2023

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Best Black Friday deals 2023

All of our recommendations below are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including the NBC Select 2023 Wellness Award, Pet Award, Bed & Bath Award and Giftable Tech Award winners.  We’re running deals through price trackers like CamelCamelCamel to ensure each product is either at its lowest price ever or its lowest price in at least three months.

Apple AirTag

4.7-star average rating from 153,629 reviews on Amazon

Apple’s AirTag helps you keep track of your keys, bag, wallet and more once you connect it to the Find My app on your iPhone or iPad. It’s built-in battery lasts for over a year, according to the brand, and you can pair it with a compatible keychain.

Kasa Smart Plug Mini 15A

4.6-star average rating from 7,654 reviews on Amazon

Lowest price ever

These smart plugs let you control fans, lamps, air purifiers and other devices from your phone via a companion app, or using Amazon Alexa and Google Assistant voice commands. The plugs come in a pack of two. They’re compact enough to add two to one outlet or make use of the second plug.

Anker Nano Power Bank

4.3-star average rating from 1,643 reviews on Amazon

Lowest price ever

Anker’s pocket-sized portable charger — an NBC Select Giftable Tech Awards winner — has a built-in lightning connector you plug directly into your phone. The connector folds away when it’s not in use, and the charger comes with a USB-C cable to repower it once it runs out of battery. You can also purchase the portable charger with a foldable USB-C connector.

It Cosmetics Confidence in an Eye Cream


4.5-star average rating from 483 reviews on Amazon

It Cosmetics’ eye cream is made with a variety of peptides to reduce the look of dark circles, smooth crow’s feet and restore skin elasticity, according to the brand. You can use it in the morning and at night, and it has a creamy balm texture.


Lifestraw Personal Water Filter

4.8-star average rating from 110,748 reviews on Amazon

This straw-like tool gets rid of bacteria, parasites, microplastics and dirt in water to make it safe to drink, according to the brand. It’s useful to take on hikes or while camping as it can clean up to 1,000 gallons of water.

Fullstar Compact Vegetable Chopper

4.6-star average rating from 2,359 reviews on Amazon

Lowest price ever

Amazon Prime member exclusive deal

Fullstar’s vegetable chopper comes with six interchangeable stainless steel blades to help you dice, slice, grate, shred and julienne ingredients. Its lid lets you chop foods directly into the collection tray, which also acts as a storage container. 

Oral-B Pro 1000 Rechargeable Electric Toothbrush

4.6-star average rating from 131,660 reviews on Amazon

Oral-B’s electric toothbrush has three cleaning modes and expert-recommended features like a pressure sensor and timer. The toothbrush comes with a charger and its battery lasts up to 10 days, according to the brand.

Crest 3D Whitestrips

4.6-star average rating from 99,183 reviews on Amazon

Crest’s at-home teeth whitening kit comes with 44 whitening strips, which is enough for 22 treatments. Standard treatments are 45 minutes long, unless you use the included express whitening strips, which are one-hour treatments.

Kitchen Mama Auto Electric Can Opener

4.3-star average rating from 90,352 reviews on Amazon

This tool takes the top off of cans for you with the click of a button. It’s battery-operated and cleanly cuts around the side of a can’s lid, leaving smooth edges behind.

Chamberlain Smart Garage Door Opener

4.3-star average rating from 95,153 reviews on Amazon

Never worry about whether you remembered to close your garage door again with this device. Once you pair it with a companion app, you can open and close the door from anywhere, as well as create schedules for it and give entry access to others.

Swedish Wholesale Swedish Dishcloths

4.6-star average rating from 54,458 reviews on Amazon

Replace your disposable paper towels with these machine-washable reusable cloths, which are made from a plant-based sponge microfiber material. They’re safe for various surfaces including marble, stainless steel, tile, and wood and come in a pack of 10.

Yeti Rambler

4.7-star average rating from 2,796 reviews on Amazon

Lowest price ever

The 16-ounce dishwasher-safe Rambler is one of our favorite travel mugs. It’s made from stainless steel and offers double-wall vacuum seal insulation to keep hot or cold drinks at your desired temperature for hours.

Perilogics Universal In Flight Airplane Phone Holder Mount

4.6-star average rating from 15,554 reviews on Amazon

This phone holder attaches to a plane’s tray table, as well as desks, treadmills and more for hands-free use. It’s compatible with most phone models, according to the brand, and it rotates vertically and horizontally. You can also tilt it to adjust the viewing angle.

Ninja Creami NC299AMZ Ice Cream Maker


4.5-star average rating from 2,705 reviews on Amazon

Despite only being 10% off, this is one of best Ninja Creami discounts we’ve seen all year, and the product constantly goes out of stock, so now is a great time to buy. The ice cream maker is one of our favorites for creating frozen treats like ice cream, frozen yogurt and sorbet. It’s also designed with a mix-ins setting, which helps you evenly disperse sprinkles, chocolate chips and more throughout the dessert.

Starface Hydro-Stars Pimple Patches

4.4-star average rating from 3,597 reviews on Amazon

Lowest price ever

These star-shaped hydrocolloid pimple patches help absorb fluid, reduce inflammation and shrink blemishes while you wear them, according to the brand. This pack comes with 32 patches and a refillable compact to store them in.

Apple Watch SE (2nd Gen)

4.6-star average rating from 2,369 reviews on Amazon

Track your activity and health data, including heart rate and sleep metrics, with this smartwatch. It’s water-resistant up to 50 meters, according to the brand, and it comes with three months of Apple Fitness+ for free. You can also use the watch to send texts and take calls once it’s paired with your iPhone or connected to Wi-Fi.

Kasa A19 Smart Bulb

4.5-star average rating from 4,500 reviews on Amazon

Lowest price ever

Kasa’s smart bulb connects to a companion app and is compatible with Amazon Alexa and Google Assistant, so you can control it using your phone or voice commands. The bulb’s color, temperature and brightness are adjustable, and you can set lighting timers and schedules.

Nintendo Switch Console Mario Kart 8 Deluxe Bundle

4.8-star average rating from 5,206 reviews on Amazon

Typically, a Nintendo Switch is $299, but you can currently get this limited-edition bundle for the same price with even more included. It comes with the Nintendo Switch system (featuring red and blue Joy-Con controllers), an instant download code for the full Mario Kart 8 Deluxe game and a redemption code for a three month Nintendo Switch Online Individual membership.

Amazon Echo Pop

4.7-star average rating from 18,080 reviews on Amazon

Lowest price ever

The Echo Pop is a mini Bluetooth speaker that’s equipped with Amazon Alexa. You can ask the virtual assistant to play songs, tell you the temperature, set timers and more. It also acts as a smart home hub — you can use it to control smart plugs or lights via voice commands once paired.

Blissy Silk Pillowcase

4.5-star average rating from 1,450 reviews on Amazon

Lowest price ever

NBC Select updates editor Mili Godio sleeps on Blissy’s silk pillowcase every night. It’s made from 100% mulberry silk, a material that’s gentle on skin and hair, plus helps keep you cool throughout the night, according to the brand. The pillowcase has a zipper closure and comes in standard, queen and king sizes.

Pelonis PHTA1ABB Portable Space Heater

4.5-star average rating from 15,555 reviews on Amazon

Warm up your home, office or another location with this space heater, which is lightweight and portable so you can easily move it around. Its temperature is adjustable from 5 to 85 degrees Fahrenheit, and you can choose from high or low heating modes, plus oscillation.

Amazon Fire TV Stick 4K Max

4.5-star average rating from 2,724 reviews on Amazon

Lowest price ever

After plugging this Fire Stick into your TV’s HDMI port, you can stream movies, shows, music and more. It comes with a remote that’s compatible with Amazon Alexa voice commands, and it supports Wi-Fi 6E if you own a compatible router.

Neutrogena Hydro Boost Body Gel Cream Moisturizer

4.7-star average rating from 20,870 reviews on Amazon

Keep skin soft and moisturized by applying this fragrance-free body lotion, which comes in a pack of two. It’s made with hydrating hyaluronic acid and has a lightweight, gel-like feel, so it absorbs into the skin quickly and won’t leave behind a greasy residue, according to the brand.

Blink Mini

4.4-star average rating from 266,390 reviews on Amazon

Lowest price ever

This mini indoor security camera helps you keep an eye on your home. It livestreams footage to a companion app that also sends you motion detection alerts. The camera also lets you hear and speak to pets or people.

AncestryDNA Genetic Test Kit

4.6-star average rating from 81,770 reviews on Amazon

AncestryDNA’s Genetic Test Kit helps you learn about your family history, including geographical origins and potential relatives. It comes with the materials needed to collect a saliva sample and send it to the brand’s lab. You’ll get your results online in six to eight weeks.

Gemice Travel Bottles

4.5-star average rating from 11,467 reviews on Amazon

Amazon Prime member exclusive deal

Each of the TSA-approved silicone squeezy bottles that come in this pack of four holds three ounces of liquid. The bottles are some of our favorite travel accessories and have wide openings, which makes filling them easy, plus leak-resistant caps.

Apple AirPods Pro (2nd Generation)

4.7-star average rating from 2,800 reviews on Amazon

Lowest price ever

Multiple NBC Select staff members use these AirPods daily. They offer active noise cancellation and transparency modes, as well as come with a charging case and ear tips in four sizes so you can customize their fit. The wireless earbuds — an NBC Select Giftable Tech Awards winner — are dust-, sweat- and water-resistant, according to the brand.

Cosrx Snail Mucin 96% Power Repairing Essence

4.6-star average rating from 59,461 reviews on Amazon

This face serum from Cosrx — one of our favorite Korean skin care brands — contains 96.3% snail mucin. The ingredient repairs, moisturizes and soothes skin, making it ideal for those who struggle with acne, dark spots and dry patches, according to the brand. The serum comes in a pump bottle and has a lightweight texture.

Vitruvi Stone Porcelain Diffuser

4.3-star average rating from 999 reviews at Nordstrom

This porcelain diffuser is a favorite among NBC Select editors. It has a sleek shape and stone-like finish, plus it doubles as a humidifier in rooms up to 500 square feet. The diffuser offers multiple light settings, like dim and flickering candlelight, and has two timer settings. NBC Select updates editor Mili Godio likes to use it with pure eucalyptus oil to help her sleep.

Tile Sticker

4.2-star average rating from 3,906 reviews on Amazon

Tile’s Sticker is a tracking device that has an adhesive back so you can stick it to a keychain, glasses case, remote or the interior of a bag. The water-resistant Tile connects to a companion app that shows you its most recent location, and you can use the app to ring the device if it’s within Bluetooth range. The Tile also helps you find your phone — if you press the button on the Tile, it makes your phone ring.

Gaiam Restore Mini Band Kit

4.3-star average rating from 1,069 reviews on Amazon

Lowest price ever

Gaiam’s pack of three 12-by-2-inch plastic resistance bands come in light, medium and heavy resistances. They’re compact and foldable, making them easy to travel with and take to the gym or store at home.

Best Black Friday sales 2023

Here are the best Black Friday sales that we think you’ll want to know about. 

  1. Amazon: Up to 80% off select products sitewide
  2. Walmart: Up to 70% off products across categories online and in stores
  3. Target: Up to 50% off products across categories online and in stores. Target is also offering its Holiday Price Match Guarantee — the retailer will match the price of items you purchase between Oct. 22 and Dec. 24 if it drops lower within that time frame.
  4. Nordstrom: Up to 60% off clothing, shoes and accessories, home and kitchen products, beauty and more
  5. Best Buy: Up to 50% off tech, kitchen appliances, toys and more, plus exclusive deals for My Best Buy Plus and My Best Buy Total members
  6. Kohl’s: Up to 70% off apparel and shoes, makeup and jewelry, toys, home and kitchen products and more
  7. Wayfair: Up to 70% off home, kitchen and outdoor products
  8. Home Depot: Up to 45% off home improvement, outdoor products and more through Nov. 29
  9. Saks Off Fifth: Up 80% off clothing, shoes, accessories, jewelry and more
  10. Saks Fifth Avenue: Up to 50% off during the Saks Designer Sale
  11. Macy’s: Up to 75% off apparel, shoes, accessories, designer fashion, home goods and more
  12. Bed Bath & Beyond: Up to 70% off furniture, bedding, homeware, kitchen tools and more
  13. Crate & Barrel: Up to 60% off select products sitewide, plus free shipping
  14. Crate & Kids: Up to 50% off select products sitewide, plus free shipping

Best Black Friday tech sales

  1. Jabra: Up to 50% off select headphones, speakers and more
  2. Bose: Up to 40% off headphones, speakers and more
  3. Lenovo: Up to 76% off laptops, desktops, PC accessories and more
  4. Dell: Up to $600 off computers and accessories
  5. GameStop: Up to 50% off games, consoles and accessories sitewide

Best Black Friday clothing, accessories and shoe sales

  1. Lululemon: Up to 70% off men’s and women’s fitness apparel and accessories
  2. Athleta: Up to 30% off select fitness apparel and accessories sitewide
  3. Alo Yoga: Up to 30% off sitewide and up to 70% off sale styles
  4. Outdoor Voices: Up to 40% off sitewide with code HOLIDAY2023
  5. Skims: Up to 50% off loungewear, shapewear, intimates and more sitewide
  6. Reformation: 25% off sitewide through Nov. 27
  7. Figs: Up to 30% off scrubs and other apparel
  8. Zappos: Up to 50% off shoes, bags, clothing and more
  9. DSW: Up to 30% off select men’s, women’s and kids’ shoes with code BLACKFRIDAY
  10. Gap: Up to 50% off clothing, shoes and accessories sitewide
  11. Knix: Up to 50% off sitewide through Nov. 26
  12. Good American: 30% off select styles through Nov. 30
  13. H&M: Up to 60% off select styles sitewide
  14. Under Armour: 30% off sitewide through Nov. 28
  15. Reebok: Up to 65% off select products sitewide through Nov. 20
  16. Girlfriend Collective: Up to 35% off sitewide and up to 60% off sale styles
  17. Sunglass Hut: Up to 50% off sitewide and 30% off custom products through Nov. 26
  18. Puma: Up to 60% off sitewide 
  19. Studs: 30% off sitewide
  20. Pistola: 30% off sitewide
  21. Birthdate: Up to 50% off sitewide through Nov. 28
  22. Terez: 40% off site wide through Nov. 27 with code THANKS23
  23. Bauble Bar: 30% off sitewide and 20% off custom pieces
  24. Cosabella: 30% off sitewide
  25. Foot Locker: Up to 60% off sitewide
  26.  Baggu: 20% off sitewide
  27. Birdy Grey: Up to 75% off sitewide through Nov. 27

Best Black Friday beauty and wellness sales

  1. Ulta: Up to 50% off Black Friday deals on skin care, makeup, hair care and more
  2. Sephora: Up to 50% select skin care, makeup, hair care and more
  3. Dermstore: Up to 30% off select products with code JOY
  4. Charlotte Tilbury: Up to 30% off sitewide
  5. Solawave: 30% off products on Amazon
  6. Hey Dewy: 25% off sitewide with code BFCM25
  7. Quip: 40% off sitewide through Nov. 26
  8. Kitsch: Up to 40% off sitewide through Dec. 26
  9. Billie: 20% off all purchases $20 and over through Dec. 6
  10. Vegamour: Up to 35% off select best sellers and holiday kits through Nov. 17
  11. Versed Skin: 20% off sitewide with code CYBER20 through Nov. 26
  12. Ilia Beauty: 20% off sitewide through Nov. 27
  13. Smashbox: 30% off sitewide, an extra 10% off for email subscribers and up to 50% off select items through Nov. 26
  14. Ceremonia: Up to 25% off sitewide through Nov. 27
  15. Every Man Jack: 25% off sitewide with code CYBER25
  16. Tushy: 30% off bidets through Nov. 27 with code ADDTOFART
  17. Ghost Democracy: 25% off sitewide with code BF25
  18. Selfmade: Up to 50% off skin care sitewide
  19. Evolvetogether: 20% off sitewide
  20. Alo Moves: 30% a year-long membership through Nov. 27
  21. Colleen Rothschild Beauty: 30% off sitewide with code CYBER through Nov. 28

Best Black Friday home sales

  1. Dyson: Up to $300 off select Dyson technology through 11/25
  2. Parachute: 20% off sitewide through Nov. 27
  3. Ruggable: 20% off sitewide with code BF23 through Nov. 29, plus 25% select pieces
  4. Cozy Earth: 40% off sheets, 30% off sitewide, 35% off bundles
  5. Casper: Up to 30% off mattresses, bedding and more
  6. Tuft & Needle: Up to 25% off bedding, mattresses, furniture, dog beds and more through Dec. 1
  7. Ettitude: 30% off sitewide through Nov. 28
  8. Nolah: 35% off sitewide through Dec. 4
  9. Pura: 30% off sitewide
  10. Boll & Branch: 25% off sitewide through Nov. 29
  11. Lovesac: 30% off Sactionals, StealthTech, Sacs and accessories, plus 35% off Sac bundles through Nov. 26
  12. Here for the Burn: 20% off candles sitewide with code BF20 through Nov. 30
  13. Solo Stove: Up to $100 off select fire pits
  14. Poketo: 30% off sitewide through Nov. 28
  15. Open Spaces: Up to 30% off sitewide through Nov. 28
  16. Boll & Branch: 25% off sitewide and up to 50% off sale items through Nov. 30 with code CYBER25
  17. Dorai Home: Up to 40% off sitewide through Nov. 30
  18. Blueair: 30% off select air purifiers
  19. Dorai: Up to 40% off sitewide through Nov. 30
  20. West Elm: Up to 70% off home decor, furniture and more
  21. Loftie: 25% off sitewide
  22. iRobot: Up to $645 off select products
  23. Bissell: Up to 25% off sitewide with code BLACKFRIDAY25
  24. Shark: Up to 60% off home and beauty appliances sitewide
  25. My Sheets Rock: 25% off sitewide with code EPIC23 through Nov. 28
  26. Ban.do: 35% off sitewide with code GOBIG
  27. Enviroscent: 20% off sitewide through Nov. 27
  28. Lulu & Georgia: 25% off sitewide through Nov. Nov. 28

Best Black Friday furniture sales

  1. Article: Up to 30% off select furniture and home decor
  2. Outer: 30% off products sitewide through Dec. 5
  3. Burrow: Up to $1,500 off furniture sitewide with code BF2023
  4. Castlery: Up to $600 off furniture and home decor sitewide
  5. Albany Park: Up to 40% off select furniture sitewide

Best Black Friday kitchen sales

  1. Caraway: Up to 20% off sitewide through Dec. 31
  2. Great Jones: Up to 50% select kitchenware, bakeware and kitchen tools
  3. Our Place: Up to 45% off select cookware, tableware and appliances
  4. Year & Day: Up to 20% off sitewide through Nov. 28
  5. Material: Up to 25% off kitchen staples through Nov. 28
  6. GIR: 30% off sitewide through Nov. 28
  7. Crow Canyon: 20% off sitewide on bakeware and cookware
  8. Fable: Up to 30% off tableware, cutlery and more sitewide through Nov. 27
  9. Hedley & Bennett: Up to 35% of aprons, cookware and more
  10. Hexclad: Up to 50% off sitewide through Nov. 28
  11. Sweet July: Up to 40% off sitewide
  12. Sodastream: 40% off sitewide with code HOLIDAYS40
  13. Sur La Table: Up to 65% off kitchenware sitewide
  14. Ooni: Up to 30% off pizza ovens and accessories
  15. Nespresso: Up to 30% off select brewers
  16. Brightland: Up to 30% off sitewide, plus free shipping
  17. Made In: Up to 30% off cookware, knives, bakeware and more through Dec. 3
  18. Williams Sonoma: Up to 40% off appliances, kitchenware and more
  19. Sips By: 20% off sitewide and free shipping on orders $25 and above
  20. Meyer Cookware: 20% off sitewide through Nov. 28

Best Black Friday food and beverage sales

  1. Poppi: 30% off on Amazon
  2. Kind: 20% off select granola bars, granola and more
  3. Magic Spoon: 20% off sitewide
  4. Olipop: 25% off products on the brand’s site, 30% off new subscriptions and 25% off variety packs on Amazon
  5. Vahdam: 70% off select tea and spice products through Nov. 30
  6. Health-Ade: 40% off sitewide
  7. Seattle Chocolate: 20% off gift boxes
  8. Compartes: 20% off all chocolate bars through Nov. 28 with code CHOCOLATE20

Best early Black Friday travel sales

  1. Away: 20% off all suitcases
  2. Béis: 25% off sitewide
  3. Dagne Dover: 25% off sitewide
  4. Calpak: 20% off sitewide through Nov. 28
  5. Monos: Up to 30% off luggage, bags and accessories 
  6. Lo & Sons: Up to 70% off bags, wallets, fanny packs and more
  7. State Bags: Up to 25% off sitewide through Nov. 27
  8. Samsonite: 30% off suitcases, luggage sets and more through Nov. 26
  9. Cabeau: 25% off sitewide
  10. Herschel Supply Co.: Up to 50% off sitewide
  11. Ostrichpillow: Up to 25% off select products through Nov. 26

Best Black Friday pet sales

  1. Petco: Up to 50% off pet essentials online and in stores
  2. Chewy: Up to 50% off pet essentials 
  3. Petsmart: Up to 50% off dog, cat, fish, bird, reptile and small pet supplies through Nov. 26
  4. Jinx: 30% off sitewide with code BARKFRIDAY
  5. Tuft+Paw: 35% off your first order of the brand’s Select Pet Award winning-cat litter with code BESTLITTER through Dec. 3
  6. Diggs: 25% off sitewide with code BF25
  7. Roverlund: 30% off all carryalls, pet totes, dog beds, crates, pet clothes and pet accessories through Nov. 27
  8. Maev: 25% off sitewide for new customers through Nov. 27 with code BEEFUP25

Why trust Select?

Zoe Malin is an associate updates editor for NBC Select who has covered deals and sales since 2020. To round up the best Black Friday deals, she found discounted products either at their lowest price ever or their lowest price in three months.

Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

Zoe Malin

Zoe Malin is an associate updates editor at NBC Select based in New York City, NY. She joined the team in 2020 as Select’s first-ever intern. Zoe specializes in topics like home and kitchen, wellness and fitness, pets and household basics from toothpaste to olive oil. Zoe leads Covid-19 coverage for Select, authoring guides to KN95 masks, N95 masks and Covid tests. She also helped start Select’s New & Notable column in 2020, which she’s written ever since. Zoe covers tentpole sale events including Amazon Prime Day, Black Friday and Cyber Monday, and works on articles highlighting minority-owned businesses, like Black-owned coffee companies and AAPI-owned food and drink brands. She’s constantly trying products like sports bras, ice cream makers, tinted sunscreen and more.